Sunday, August 26, 2007

I Hear Many Voices--Revised

Art Community stakeholders

Jacksonville’s art community is buzzing. Because of many conversations lately, I am trying to define the term “art community” by categorizing its stakeholders. Who is included in the art community? What is the motivation of each member of the community? Who are the consumers of the art?

Who are the stakeholders in our art community? Please consider producers and consumers. Individuals may often represent multiple viewpoints. Think of a person you would consider to be a member of the art community--is that person represented in the list below? Who is missing?

After school programs

Art commissions


Art professionals

Art sales

Art teachers

Business owners

Community educators



College instructors

College students

Cultural Organizations






Downtown development

Event patrons

Gallery (commercial)

Galleries (display)


K-12 students



Members of Cultural Organizations


Parks and recreation



Program participants

Public Art Programs

Social service agencies







Below you will find a list of various categories. Each is composed of multiple stakeholders or consumers. For example, Art Production assumes an artist’s primary motivation/mission is to produce or create. Supplies are also involved in art production by providing those products or services required to materialize a work of art. Once the work is produced, it is displayed or purchased (or stored). An entire web of relationships, stimulated by the production of art, begins to intertwine stakeholders. Each category is motivated by unique needs and will require separate objectives. A stakeholder may have multiple motivations--this list attempts to focus on primary purpose.

Where are you on this list? Let me know your thoughts.

a. artists and ART PRODUCTION

· Display (galleries, museums, business environment)

o Consultants

· Sales (commercial galleries, corporate, collectors)

o Agents/Dealer

· Suppliers (material vendors, equipment, fabrication, installation)

· Art Professionals (specialists to assist with all aspects of production, display, sales, etc.)

· Support Personnel (marketing, non-art jobs)

B. access and Appreciation (enable access to art)

· Cultural Organizations

· Public Art and programming

· Libraries

· Parks and Recreation Programs

· Volunteers

· Critics/Writers

· Media

b. History

· Stewards (museums, archives, conservation, preservation)

· Research

· Writers

c. Education (Formal, informal, higher education, community, after school, professional development)

· Learners (early childhood, K-12, higher education, artists, adult (non-artist), seniors)

· Teachers (classroom, higher education, instructors, mentors)

· Institutions (Early Learning, DCPS, UNF, FCCJ, JU, Edward Waters, Art Institutes)

d. Human Services (Hospitals, at-risk children, crime prevention)

· Art Therapy

· Partnerships

· Social Services

e. Funding

· Public (city, state, federal)

· Private (members, event-based fundraising)

· Donors (grants, solicited)

· Corporations (sponsorship, partnership)

· Foundations

f. Tourism and Development

· Visitors

· Recruitment/Retention

· Economic Impact

· Downtown Development


Mark Creegan said...

This is good but i would add under "Production" and at the top of the list.."Artists" ;)

Byron said...

what's up with the formatting?

I agree with Mark. Where do artists fit in?

Why were they left out? makes me wonder? It's so appropriate that you left artists out even if it was just by mistake.

allisongraff said...

I apologize--I can't believe you think that is something I would overlook??

I did not leave artists out. Let me explain my language. Artist are producers (versus consumers)of art and artwork is sold or displayed, etc.

So, although artists are not named on the outline, their activity/motivation is. I was generalizing by using a motivation to categorize rather than job titles.

I will clarify and repost. I actually intended to suggest that producers of art were an entire arm of the art community--the core really. Sorry that was not clearly communicated.

Byron said...

now you're talking. much easier to read. the formatting that was on this post earlier made me think of computer programming more than the content.

Didn't mean to wine about artists being left off the structure. glad I wasn't tripping. I'll take a longer look at it and get back to you.

what is the reason you are putting this together? who are the consumers? that's a great question.

Roman Bradley said...

what about manufacturers instead of producers? production sounds like a
group of people working together to make an artistic drama or something.

Just a suggestion. I liked the outlines. I don't know what it's for.

Mark Creegan said...

i was just teasing about the artist thing. it was funny. this is a great list. when i have more time i am going to look at it more and think about things.

allisongraff said...

What is this for?
With all of the energy in the art community right now, I am trying to understand the community from all perspectives. Since I moved here 5 years ago, I have developed a lot of relationships with many different art community members. Everyone agrees--Jacksonville has many of the resources it needs to be a "great city", but there is no connection. In addition to my role as Manager of the Art in Public Places Program for the City of Jacksonville, I consider myself a connector or a facilitator. Out of my own passion for art and its role in community development and my personal interest in this field I am developing a framework for better understand our "community".

Pedestrian Projects said...

Allison, thank you. i think what you have put together is amazing and shows your passion. Everyone must remember that nothing is perfect and this is a great place to start, well i mean its beyond a great place to start. it seems as if you have taken our history, our inventory, you have taken lessons learned in our past and you have given us an outline to start a discussion of who we are?
and from the feedback you immediately got, the conversation is sure to be interesting. an interesting conversation with hopes at the end to have a mature, respectful and world class arts community that is academic and commercial all at the same time. A community that is unified. A unified community can only lead to more businesses wanting to move here, more artists wanting to move here and less that want to leave. It can lead to a us growing as a city in many ways. More opportunities for our children, more influence we have in the world to make a statement. Allison sorry to ramble but just wanted to say thanks for your effort and passion!!!!!!!

Mark Creegan said...

Yes i agree this is a wonderful "connect the dots" presentation. Its a great way to begin to categorize things and get "the big picture".
The structure you lay out of the various players and the divergent interests and motivations (no wonder its hard to get things done) is sound and comprehensive and seem to organize the pieces well. I suppose the next step is to see where motivations intersect and how interests compliment each other? Finding ways for stronger relationships to build and more effective progress toward achieving those shared goals.
I also think that any structure like this need to leave room for the stray element that exists outside these positions and motivations? Its hard for me to define that exactly but I have a sense that the really progressive free-radical gets shut out of these relationships so there needs to be a raw, undefined "space" for that type to enter. Its a preserved space just not defined.
Anyway, great way to really see the unified design of it all and maybe we can sort of plug names, faces,groups into it so see where we are strong and see the weak points AND find ways to bring these aspects together to create a sustainable thing.

allisongraff said...

Thank you for the feedback. I thought this might be the "thing" we needed to start talking specifics. I like to start with a framework--must be the at historian in me. I have started an inventory. I will post as soon as it is "cleaner". Eventually, I hope to engage each sector in a community dialog of some sort. My belief is that (please forgive the cliche) it takes a village to raise a child, and I think the same applies to a strong community that supports visual artists. Thank you for the encouragement. I am just excited to help.

Anonymous said...

Very concise list. It made me realize how much commerce I have contributed to Jax by being an artist. Paying for fabrication, paying for marketing materials, paying for college, etcetera.

Maybe it's implied, but you could include shipping or transportation. Twice I've rented a truck from U-Haul. Once to deliver a show and once to deliver art to a collector.

Mark Creegan said...

good point Zac! And book sellers, i just spent 20 bucks on art magazines and i dont want to know how much i have given to Amazon

Pedestrian Projects said...

oh the money i have spent on the arts
Allison, i think the woman in charge of gallery 39 in chicago, gave some interesting statistics about the arts and how it employeed more people that the construction industry
and some people wonder if the arts is viable career choice ( i am sure they included graphic designers, architects, etc)

allisongraff said...

I want to make sure our conversation about community is separate from economic impact, but I can definitely start a support services list...To address Zac and Mark's comments about transportation, insurance, subscriptions, books, etc--I will reexamine where these go in the community.